This is an example of a post to the website. Post as often as needed. It can then be shares on Facebook or email.
Posts are nice because you can create as much information as needed. You can include links, photos, forms, and more. They are easy to share and easy to find. It also greatly improves Search Engine Optimization to get in front of people searching on Google or other search engines. It is also better to share information for those that do now use social media.